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龙图游戏在广点通投放案例

发布时间:2019-04-20 点击数:442
投放平台:广点通

投放效果:
1、活跃用户涨幅50%
2、用户次留存率35%
3、最低激活成本12元

品牌故事

BEIJINGZHONGQINGLONGTUWANGLUOJISHUYOUXIANGONGSI,JIANCHENG“LONGTUYOUXI”,SHIYIJIACHENGLIYU2008NIANDEWANGLUOYOUXIKAIFASHANGHEDAILIFAXINGSHANG,ZHUYAOCONGSHIWANGYEYOUXI、SHOUJIYOUXIYANFAHEYUNYINGYEWU。LONGTUYOUXIYU2014NIANCHENGGONGDAILIBINGFAXING《DAOTACHUANQI》SHOUJIYOUXI,LVCHUANGSHOUJIYOUXIXINGYEJIAJI,QIZHUYAOCHANPINHAIBAOKUO《MEISANGUO》、《QQJIUXIAN》、《TIANLONGJUE》、《SHENQIANGSHOU》DENG。



营销痛点

SHOUJIYOUXIYINGYONGKAIFADIEDAISUDUKUAI,XINYOUXIBUDUANYONGXIAN,XINGYEJINGZHENGYUFAJILIE,QIEDABUFENSHOUJIYOUXIYINGYONGYONGHUNIANXINGBUGAO。CHUCIYIWAI,SHOUJIYOUXIBAODENEICUNZHANBIJIAODA,FEIWIFIDEWANGLUOHUANJINGYANZHONGYINGXIANGYOUXIXIAZAILIANG。LONGTUYOUXIPOQIEXIWANGZHAODAOSHIHEZISHENDEQUANXINYINGXIAOTUJING,GAOXIAOXIYINGENGDUOYONGHUXIAZAIYOUXI。


营销目标

斗牛游戏规则 LONGTUYOUXIXIWANGTONGGUOTOUFANGGUANGGAOKUAISUSHENRUNIANQINGYONGHUQUNTI,GUANGFANHUOQUQIANZAIMUBIAORENQUNZHUYILI。ZHENDUIBUTONGWANGLUOHUANJINGXIADEYONGHUCHUANBOPINPAIXINXI,TISHENGSHOUJIYOUXIXIAZAILIANGHEJIHUOLIANG,KUODAQIXIASHOUJIYOUXIDESHICHANGFENE。TONGSHI,LONGTUYOUXIXIWANGYINFAYUQIYONGHUDEQINGGANGONGMING,FUHUOGENGDUOYONGHUHAOGANYURENKE,TIGAOYOUXIDEYONGHUNIANXING。


投放方案

斗牛游戏规则 LONGTUYOUXIXUANZETOUFANGQQKONGJIANTUWENGUANGGAO、DUOTULUNBOGUANGGAO、JITENGXUNLIANMENGYUANSHENGGUANGGAO,FENLIANGGEJIEDUANSHIXIANZISHENYINGXIAOMUBIAO。


精准定向搭配多样素材,提升游戏知名度

SHOUXIAN,YITIGAOYOUXIZHIMINGDUYUXIAZAILIANGWEIMUBIAO,LONGTUYOUXIJIYUZISHENSHUJUZIYUAN、QUANMIANFENXIXIANYOUYONGHUSHUXING,SHAIXUANMUBIAORENQUNBIAOQIAN。JIEZHUTENGXUNSHEJIAOGUANGGAORENQUNDINGXIANGNENGLI,LONGTUYOUXIZUIZHONGXUANDINGWANJIAQUNTIJIAOJIZHONG、FUFEIXINGWEIGENGPUBIANDE15-45SUINANXINGYONGHUWEIMUBIAORENQUN,BINGXUANDINGYUYOUXIFENGGEXIANGFUDEJIAOSEBANYANHEPKJINGJILEIAPPXINGWEIBIAOQIAN。TONGSHI,LONGTUYOUXIYONGYOUXIHUABAO,RENWUZHUANGBEI、JINENGTUPIANDENGDUOYANGTUPIANZUOWEIGUANGGAOSUCAI,GUANGFANXIYINMUBIAOYONGHUZHUYI,TISHENGQIQIXIAYOUXIDEZHIMINGDU,DAIDONGYONGHUXIAZAI。


打造情怀广告外层,提高游戏用户黏性

斗牛游戏规则 ZAIGUANGGAOTOUFANGHOUQI,LONGTUYOUXIXIWANGZAIXIYINDALIANGYOUXIYONGHUGUANZHUHEXIAZAIDEJICHUSHANG,JINYIBUTISHENGPINPAIHAOGANDUYUYONGHUNIANXING。LONGTUYOUXITONGGUOGUANGGAOTOUFANGCESHI,JIANCEGUANGGAOXIAOGUOSHUJU,JISHIDIAOZHENGGUANGGAOTOUFANGCELVEYUWAICENGSUCAI,BINGZUIZHONGXUANDINGTOUFANGXIAOGUOZUILIXIANGDE“LAOWANJIAHUIGUI”QINGHUAIWENAN,FUHUOYONGHUHAOGAN。TONGSHI,KAOLVDAOYONGHUXIAZAIYOUXIXUYAOYIDINGLIULIANG,LONGTUYOUXIMAODINGSHIYONGWIFISHANGWANGFANGSHIDEYOUXIFUFEIYONGHUJINXINGCHIXUYINGXIANG,CHENGGONGTISHENGYONGHUNIANXINGYUHUOYUEDU。


case


客户说——

“TONGGUOTOUFANGTENGXUNSHEJIAOGUANGGAO,WOMENDERIHUOYUEYONGHUZENGZHANGMINGXIAN,WENDINGWEICHIZAI20WAN-40WANRENZHIJIAN,GUANGGAODEJIHUOCHENGBENYEDEDAOHENHAODEKONGZHI。TOUFANGGUOCHENGZHONG,TENGXUNSHEJIAOGUANGGAOQUYUHEXINFUWUSHANG,SHENZHENTENGRUIWANGLUOKEJIYOUXIANGONGSI,YUNYONGZISHENZHUANYEJINGYAN,WEIWOMENTIGONGLEHENDUOJIANSHEXINGFANGAN,BANGZHUWOMENDUIYIYOUZIYUANJINXINGZHENGHEFENXI,GAOXIAOYOUHUATOUFANGCELVE。“


营销成效

斗牛游戏规则 LONGTUYOUXIJIEZHUTENGXUNSHEJIAOGUANGGAOJINGZHUNRENQUNDINGXIANGNENGLI,GAOXIAOCHUDAMUBIAOYONGHU,DAIDONGHUOYUEYONGHUZENGZHANG50%,YONGHUCIRILIUCUNLVWENDINGZAI35%ZUOYOU。LONGTUYOUXIZAIGUANGGAOTOUFANGGUOCHENGZHONG,BUDUANZHENDUIYINGXIAOMUBIAO,YOUHUAGUANGGAOWAICENGCHUANGYIHEDINGXIANGCELVE,GUANGFANXIYINYONGHUGUANZHUYUHUDONG,YOUXIAOKONGZHIYOUXIJIHUOCHENGBEN,CONGCHUQI25YUANZHUJIANJIANGZHI15YUAN,ZUIDIJIHUOCHENGBENKONGZHIZAI12YUAN。

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